It is undeniable that social networks are great channels for sales and business in an increasingly digital world.
Daily, millions of people access Facebook, Instagram, YouTube, Twitter, and other networks.
Therefore, companies must know how to take advantage of social networks’ potential to attract and retain customers and, of course, increase the organization’s profits.
Therefore, in today’s article, we will discuss the importance of social networks for bars and restaurants.
So, as an entrepreneur and business owner, you can take advantage of the tips to make your company grow! Come on?
Social networks for bars and restaurants: understand the importance.
Customers and potential customers are on social networks. This is a fact. Therefore, you need to take advantage of them to attract new consumers, retain customers who are already customers, and increase your income. And for that, it is important to follow some good practices …
Good practices for bars and restaurants on social networks
Full profile
When you create your page on a social network, you must put all the necessary information so that people can find you.
Therefore, put a photo, a good description, means of contact, opening hours, location, links, hashtags, etc.
All of this will help your page to be found more easily.
And if there is any change, for example, in your bar or restaurant address or phone number, don’t forget to update them on your social networks.
Always have a complete and updated profile!
Frequency
Many bars, restaurants, and other types of companies make on social media to make publications at random, without maintaining a frequency or following a pre-established schedule. And that is a big mistake.
Do you know why? Thus, users are “lost,” they do not know when there will be a new publication and end up losing interest. Engagement ends up being less.
Now, if your bar or restaurant makes at least one publication per day and at set times, your audience already knows when there will be a new post, and the chances of engagement are much greater.
Therefore, keep frequency on your social networks. Don’t leave users waiting or trying to guess when you will have a new post.
Also, vary the publications. To complete a week, you don’t need to post just photos of dishes or drinks.
You can, for example, make posts with tips on gastronomy, you can talk about the new line of children ‘s chairs in your restaurant, you can invite chefs and influential people from the sector to speak and much more! Use your creativity.
Interaction and relationship
Social networks are great channels for interacting and maintaining a close relationship with the public.
So your brand must invest in it. In other words, it must always respond to customers, promote polls and debates and create actions that involve consumers. Many people like this feeling of belonging.
Besides, it is important to maintain transparent and humanized communication; after all, you are talking to people and not robots. Avoid general and standardized responses.
Connect with customers. Create a close relationship with them. Listen to what they have to say and value their feedback. It helps you grow.
Quality photos and videos
When it comes to food and drinks, the photos and videos published on your social networks must be of quality; after all, you need to arouse interest and desire in consumers.
So always invest in good photos and videos and, if necessary, hire a professional for that. Make mouth-watering publications!
Besides, your posts’ visual identity also needs to be well worked out so that people will catch the eye and identify that it is a post of your brand.
Relevant content
In addition to the previous tips, another important point for you to take advantage of social networks’ potential is to make relevant posts, which have interesting content.
Don’t use social media just to talk about your brand and to sell products. Use them to educate your audience, help people, and add value with useful posts.
Don’t just be one more profile among so many others.
Quality service
In both the physical and digital environments, the service needs to be impeccable. Therefore, it is of the utmost importance that you and your employees know how to respond and deal with consumers.
Therefore, the service must always be of quality, with respect and education.
For example, it is important to know how to answer questions, criticisms, praise, suggestions, etc.; after all, these comments are common on social networks.
References
Starting from scratch can be a real challenge. Therefore, when investing in social networks for your business, look for references, both national and international.
See what other bars and restaurants are posting on their Facebook, Instagram, Twitter, etc. pages. And evaluate what you can adopt in your company.
Paid Media
Unfortunately, having an organic, natural growth in social networks is not so simple to achieve. So you must invest in paid media strategies, sponsored ads, and posts.
That way, you will have more reach and visibility to attract more people to your business.
Measurement of results
It does little good to put all of the above actions into practice if you do not measure the results afterward.
After all, how will you know if an action is working or not?
Therefore, you must evaluate data and metrics regularly to verify what is working and what needs to be adjusted!
Suddenly, it is the time of the publications, the format used … in short, everything needs to be well analyzed so that you are more assertive and efficient on social networks!